Email Marketing Metrics

This guide shows you how to master the metrics that drive email marketing success. Whether you’re running campaigns for yourself or your clients, you’ll discover exactly how to track, measure, and optimize performance with confidence. From improving open and click-through rates to reducing bounce and unsubscribes, this book turns complex data into actionable strategies that help you get more from every send.

What’s Inside:

• Step-by-step strategies to improve open rates, click-throughs, and conversions

• Practical tips for reducing bounce rates and unsubscribes

• Ways to use benchmarks and metrics to evaluate campaign health

• A/B testing, segmentation, and automation techniques to increase results

• Tools for aligning email with your broader marketing strategy

What You Will Learn:

• How to identify the right metrics and know what to improve

• Techniques to write subject lines and CTAs that drive clicks

• Smart ways to use personalization and segmentation

• How to apply automation and AI to scale performance

• Ways to align email campaigns with business growth goals